Pooling knowledge

A collaborative to gain marketing insight

The Collaborative Marketing Database

Marketing to the right target for the right product at the right time can be a challenge, especially without the research to support the decision-making process.  Operated by Elliot Marketing Group, participating organizations use the Collaborative Marketing Database to determine the best customer prospects for their product campaigns.  Elliott Marketing Group works with each organization to design, carry out and evaluate each campaign.  The database is self-governed by the participating organizations who agree on a set of operating principles, and CPAC serves as the intermediary.

The possibilities are bountiful as participators identify best prospects for specific product offerings, test offerings, collaborate with other participating organizations on joint campaigns, and use the information to eliminate wasteful spending by avoiding marketing to households who are their least likely buyers.

The following organizations participate in the collaborative marketing database:  Beck Center for the Arts, Cleveland Botanical Garden, Cleveland Museum of Art, Cleveland Orchestra, Cleveland Play House, Cleveland Public Theatre, Great Lakes Science Center, Great Lakes Theater Festival, Ideastream, Opera Cleveland, and PlayhouseSquare.

Made possible with the support of

the Cleveland Foundation, the George Gund Foundation, The John P. Murphy Foundation, The Kulas Foundation and the William J. and Dorothy K. O’Neill Foundation.

See Also

the Arts and Cultural Roundtable

Culture ADD

COSE Arts Network

Creative Compass

Technical assistance is a phone call away

So you don’t fit the criteria to participate in the Collaborative, but you have questions about your marketing strategy or other business issues? CPAC staff is available to meet with you to discuss your questions or concerns.  To set up an appointment or have an initial conversation, call the office at 216-575-0331 or email info@cpacbiz.org.